Govt to present new approaches to supporting culture – Tkachenko

The government will soon propose new approaches to supporting culture and creative industries, Culture and Information Policy Minister Oleksandr Tkachenko has said.

He said this during the All-Ukrainian Forum "Ukraine 30. Coronavirus: Challenges and Responses" in Kyiv on February 9, an Ukrinform correspondent reports.

“Since we have to constantly adapt, we will offer new creative solutions this year. For example, we plan to issue certificates to increase the demand for our areas. In particular, in the fields of reading, movement and travel, when buying tickets to museums and cinemas. That is, it is important for us to increase demand. And instead of direct support, this indirect support will help us a lot,” Tkachenko said.

In his opinion, it is also vital to constantly review business support to encourage investment in culture and creative industries, including in order to preserve jobs.

“This is not only about digitalization and the search for new approaches, but also about the promotion of exports, since we have areas that are able to seek new sales markets and earn money,” the minister added.

The official praised the fact that the government has finally understood the important role of creative industries and the need to create an ecosystem in this area.

“I am very glad that we have finally switched to three-year planning, because in this form, together with the parliament, we can lay the foundations, thanks to which, regardless of changes in the political situation, these decisions will be permanent and will develop,” the minister said.

As Ukrinform reported, on August 18, President of Ukraine Volodymyr Zelensky signed a decree "On measures to support the cultural sector, protect cultural heritage, and develop creative industries and tourism."

The document is aimed at promoting the development of Ukraine’s cultural potential, preserving, promoting and the effective use of the national cultural heritage, creating conditions for the tourist attractiveness of cultural heritage sites and supporting the creative economy.

Minister of Culture and Information Policy Oleksandr Tkachenko previously stated that a Great Restoration project will be launched in Ukraine in 2021.

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