‘Ukraine NOW’ brand presented at American Chamber of Commerce

04.07.2018 14:55

Ukrinform

On July 3, 2018, a meeting of the Hospitality and Tourism Working Group on the new brand of Ukraine, Ukraine NOW, took place at the Office of the American Chamber of Commerce in Kyiv.

This was reported the press service of the Ministry of Information Policy of Ukraine (MIP) on Wednesday, July 4.

"In the course of the event, State Secretary of the Ministry of Information Policy of Ukraine Artem Bidenko spoke about the creation of the brand within the framework of the Commission on Promotion of Ukraine under MIP," the report reads.

The participants of the meeting discussed key ideas relating to the use of the Ukraine NOW brand to attract investments in business, tourism, and cultural projects.

Earlier, on July 2, Bidenko presented the Ukraine NOW brand to regional media.

On May 10, 2018, the Cabinet of Ministers of Ukraine approved the Ukraine NOW brand, designed by the Ukrainian agency Banda within the framework of the Commission on Promotion of Ukraine in the World under the Ministry of Information Policy of Ukraine.