Zelensky addresses Cannes Lions participants: Power of creativity greater than power of nuclear state

“We are defending against a nuclear state that has unlimited access to money and has disregarded any limits on violence. I’ll be honest with you – the end of this war and its circumstances depend on the world's attention. And that's why I need allies. We need people like you. You are the most creative people in the world – always on the cutting edge,” the President of Ukraine addressed the participants of the Cannes Lions International Festival of Creativity.

As noted, creative people are able to find words and images to reach the depths of the human soul, make people talk about issues everyone would otherwise overlook.

“I am sure that you will do a lot more to promote Ukrainian bravery. Your campaigns and your work will make our fight for freedom legendary. Because we are fighting not only for our own freedom but for the freedom of the entire democratic world; for all of those who cannot even imagine the extent of tyranny and censorship that exist in Russia,” the President said.

Addressing the Festival participants, Zelensky said that they could bring peace to Europe simply by applying their professional qualities.

“I believe that the power of human creativity is greater than the power of a nuclear state that is stuck in the past. Speak of Ukraine! Don't let the world switch to something else! The world must remember that Ukraine is fighting for freedom. This fight must end in our victory as soon as possible. Your every success will mean saving thousands of lives,” the Head of State stressed.

The Cannes Lions International Festival of Creativity is a global event for those working in creative communications, advertising, and related fields. The festival is considered the largest gathering of professionals, designers, digital innovators, and marketers in the world. The Cannes Lions is the most coveted and respected award in the global advertising and creative industry.

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